I knew Megan did yoga and asked if that is what started her mat painting and she explained that most mats were just solid colors but she wanted something more personal. She painted her first mat with an Om symbol, a yin yang and a Virgo which is her sign. It was not her intention at the start to start a business but a friend who taught her yoga asked her to paint one for her. She also told her she should do them and sell them online, that's when the research started. She found not to many people sell hand painted mats online and if they did they were very over priced.
My favorite Megan's favorite
I asked Megan to talk about what has contributed to her success on Etsy and she had a lot to share. "I think the biggest factor that has helped me be a success on Etsy is the fact that no one else is hand painting mats. I'm the only one. So, I think that has helped me a lot. Also, I think they are unique and different and people like that." She had good advice for someone just starting out and the number one priority she said was "take great pictures". As she explained when someone shops on Etsy (her husband says she does to much of this) the first thing you look at is that thumbnail picture, if it is not great or different from the rest who is going to click on it to see your work. Her second point was to be patient specially when you are in a market with many sellers. To get your work out there start a facebook page, a twitter account, a blog and any other accounts that will get your name out there. A final point is to always have your business cards on hand because you never know who you might start talking to when you are out.
Along with all Megan has done in creating her business there are other achievements in her life. She is first a wife and mother which is more than a full time job. She has had an article written about her mats in the Spokane Journal of Business, worked with one of local kids yoga studios teaching them to paint their mats and has been the designer/painter of a local studio's full mat line. Be sure to visit Flow Yoga Mats and pick up your personal favorite.